I'm B.L. Ochman, and I've been helping blue chip companies incorporate new media into their marketing mix since 1996. and publisher of What's Next Blog. Live-streaming event production & all things Google+, serving leading brands, associations and agencies. I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext. Find me on Google+ - where you can use favorite photos of your pets to create and send free Pawfun photo e-cards. Danier Leather To Break Very Cool TV Ad Danier Leather has a very hip TV commercial soon to break. It features a young woman working at her laptop in a hotel lobby, only to have another guest drop his room key on the desk. Her response is extremely creative, and funny. The video is already making the rounds via email — a sure viral hit. Pretty cool coming from a low-profile company with an amateurish looking Web site! No word on the site about where the campaign will run. Thanks to Mike Sussell for the tip

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